Road to Designing Women: ’70s Glam Makes a Comeback

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Jennifer Lawrence and Amy Adams in American Hustle
Seventies retro is in. Along with the comeback of flared jeans, maxi dresses, and floppy hats are the faces that mirror the fashion. Women on runways, red carpets, and city streets are sporting heavy eyeliner, false eyelashes, and bronzed cheekbones à la American Hustle.

American Hustle makeup department head Evelyne Noraz—who will be honored at New York Women in Film & Television’s Designing Women Awards on June 18—talked about her vision for the makeup of characters Sydney (Amy Adams) and Rosalyn (Jennifer Lawrence) to The Hollywood Reporter:

To accomplish Sydney’s ‘70s glam look, Noraz says she browsed the web, looked up old Cosmopolitan covers (Farrah Fawcett included) and referred to photos shot by renowned photographers Guy Bourdin and Helmut Newton. The makeup artist adds that looking through costume designer Michael Wilkinson’s outfits helped her decide how Adams’ makeup would transform over time.

The look has been translated to the red carpet and tutorials on how to achieve it. Harper’s Bazaar detailed tips on how to mimic Adams’ “glow-y” face reminiscent of Lauren Hutton in the ’70s.  Bronzer, bronze shadow, and a two-toned neutral lip with a reddish undertone are essential basics.

With more than 30 years in the rearview mirror, the ’70s are still truckin’ on the silver screen. As Vogue points out, previously released films, including Boogie Nights and classic Saturday Night Fever, live on. Also, in 2015, Kristen Wiig and Aleksander Skarsgard will keep the ’70s alive by starring in The Diary of Teenage Girl, a disco-era coming of age film set in San Francisco.

— APRIL HATTORI

NYWIFT’s Designing Women Awards will be held Wednesday, June 18, 2014. You can purchase tickets here.

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